We believe in the power of togetherness and of collaboration not as a way to an end but like a technique for survival. Hand in hand, we plant seeds for the future and have a tendency to them with marvel and gratitude.
Like the yarns Utilized in our rugs, our journey to sustainability is woven into who we're. With thoughtfully sourced products as well as a motivation to reduced our carbon footprint, our rugs will appear gorgeous in your house and they are superior on the Earth.
Our proprietary washing process took us three yrs of exploration and enhancement to excellent. The best key method locks in coloration fastness whilst breaking down and softening the wool’s purely natural fibers to accomplish a lustrous sheen and velvety feel. Carry on the lounging.
Found on the atmospheric Route to Amizmiz, the Beni Studio is about thirty minutes from central Marrakech. Overlooking the High Atlas Mountains, we’re nestled inside of a verdant back garden of olive and fig trees, sweet jasmine, and also a sandy petanque pitch, as well as an Business office pup or two.
"Japanese craftsmanship reflects the same tenets present in this Moroccan art: a romance to character and also the atmosphere, using natural resources, and custom" - Colin King
Genuine and idiosyncratic, Terrain offers three kinds of undyed, flat woven Moroccan rugs that fork out homage for the unadorned attractiveness of wool and landscape. It truly is the main collaboration among Beni x FRAMA.
Get development squares to begin to see the difference between knotted and flatwoven kinds, and purchase pom-poms to obtain a perception of colours. Pom-poms can be ordered as bundles or independently.
Step into indulgence with our exquisite tub rugs and tub mats. Expertly designed, Every collection captures model starting from the distinctly textured to your ultra-absorbent and supremely plush. filter
Chalet's shade palette borrows its hues from a number of Morocco’s best calling cards, from burnt terracotta and dark Rhassoul clay to the deep purple blooms in the saffron flower; forsaking normal wintry whites for chic, loaded shades of cozy luxurious.
Filmmaker Agnes Varda when claimed that if we opened people today up, we’d locate landscapes. Within Beni exists a eyesight of Morocco, somewhere between then and now with dreams of what’s coming upcoming.
Beni Ouarain is not really one particular specific tribe but is considered to be a confederation of seventeen Berber tribes, beni rugs tracing their roots to your 9th century.
These high-class rugs happen to be handcrafted through the Amazigh folks inside the Atlas Mountains of Morocco considering the fact that antiquity. Irrespective of a number of contemporary adaptations, Beni Ourain rug-generating has remained largely unchanged for 1000s of yrs, with weavers thoroughly hand-knotting a person single thread at a time. Creating a Beni Ourain rug necessitates weeks and months of painstakingly specific function.
An homage to your sumptuous minute in time, Salon is surely an evolution of our partnership with designer Athena Calderone. Capturing, in essence, the architecture of a memory, this delicate yet expressive assortment finds its rhythm inside the sinuous curves and geometric glamour of 1920 and 1930s design and style.
With Chalet, we have been thrilled to dive ft-first in to the opulence of abundance — with each rug’s wool piled superior, it’s like the material is achieving out to the interior and those within just it.
Settled in the forties significant atop the hills of La, Flamingo Estate through its historical past has become a hedonistic enclave of Sunlight-worship, folks mythologies, and copyright treatments — a key haven for wild alchemy in the City of Angels.
“The styles are bolder, starting from a simple border, to zig zags to stylized foliate motifs. Besides the plushness of your rugs, I was drawn into the free geometric designs that really present the hand with the weaver." - Tom Delavan